Lots of communities enjoy a globally-loved brand, however
sometimes this brand is narrowly defined and not necessarily conducive to
recruiting new residents and businesses. If community’s brand is not broadened
and corrected, it will remain a constraint to future business development and
residential growth.
How to brand, or re-brand your community? How to build a branding strategy, plan, and execute a community branding campaign? We will explore these questions from different corners coming up with solutions which put some communities ahead in the competition.
Businesses are growing in a place, or relocating to a place,
where it’s possible to build a business from the ground up, take a company to
the next level of growth or pursue professional goals while leading a full and
interesting life.
Approaching this issues from each stakeholder’s point of view, how community builds and supports such capital - attractive ecosystem? In this course we offer clear cut real-life solutions which will inspire your further thinking.
Some pioneer cities had launched Economic Development
Ambassadorship Programs that provide in-depth insight into the work of growing and
diversifying the city’s economy. How these unique tools for attracting talent
and capital to the community looks like, who participate, who is responsible
for the implementation, how it works and what are the results? In this course
you will be challenged to see community marketing and attraction though the
prism of public diplomacy.
Small businesses are
the driving force of each economy and provide necessary resources for local
residents. Communities
are committed to aiding their small business owners in growing and expanding
their ventures. They reach this goals developing programs for local growth. How
such programs engage anchor institutions along with larger corporate entities
and public agencies to create quality opportunities for small business
owners?
Additionally, how communities assist emerging business owners with access to local insight and resources to facilitate capacity-building and growth in their ventures? How small business professionals provide assistance to neighborhood business organizations and stakeholders of commercial corridors and other distressed areas of cities?
Ensuring that company
recruits the best employees and provide continuous training for them to meet
ever-changing industry demands is essential for success. Community’s goal is to prepare, attract and retain the
talent that will encourage economic development and help achieve community’s
vision to reposition itself as the next great city for business investment,
quality of life and economic opportunity. In this course we introduce numerous programs
aiming to create the systemic change that will benefit community’s current and
future talent needs.
Additionally, we will focus on programs helping colleges and universities to coordinate efforts with community leaders and produce highly skilled workforce ready to help grow local business.