| WEEK 1. Understanding Territorial Marketing & Industry Attraction |
W1 Video-conference with your instructor |
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| WEEK 2. Profiling business you want to attract to the región |
W2 Video - conference with your instructor |
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| WEEK 3. Market intelligence in digital era, building your community market proposition |
W3 Video - conference with your instructor |
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| WEEK 4. Community branding and marketing |
W4 Video - conference with your instructor |
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| WEEK 5. Community marketing and social media |
W5 Video - conference with your instructor |
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| WEEK 6. Instruments for improving community attractiveness and marketing |
W6 Video - conference with your instructor |
