A unique selling proposition, which defines your community’s unique position in the marketplace, is an important for attracting business and talent to your territory. A strong unique selling proposition lets you to stand apart from competitors and actively focus your energy on creating things that cater to your ideal group of customers. This exercise is not focused on developing your country/region unique selling proposition. Instead, this exercise is guiding you how to locate your already developed country/region unique selling proposition, analyse it, and evaluate the effectiveness of the way this proposition is communicated to prospect investors in the context of digital territorial marketing.  This is up to you to choose the scope of this exercise – to work with existing selling proposition on state, or regional level. You will have the task to draft unique selling proposition from scratch as a part of your final project.