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W1 Video - lecture: Introduction to Digital Territ...

W1 Video - lecture: Introduction to Digital Territorial Marketing (video file, MP4, 2m30s)

Introduction to Digital Territorial Marketing

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        TM2019
        WEEK 1. Understanding Territorial Marketing & ...
        W1 Video - lecture: Introduction to Digital Territ...
        W1 Assignment (guided research)
        W1 Q & A Session
        W1 Video-conference with your instructor
        WEEK 2. Profiling business you want to attract to ...
        WEEK 3. Market intelligence in digital era, buildi...
        WEEK 4. Community branding and marketing
        WEEK 5. Community marketing and social media
        WEEK 6. Instruments for improving community attrac...
        WEEK 7. Final Project – identify goals and stakeh...
        WEEK 8. Final Project – deliver the project, revie...
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