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Strategic instructive documents |
Monday, 24 June 2019, 12:00 AM |
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Operative instructive documents |
Monday, 24 June 2019, 12:00 AM |
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Blogs & Articles & Interviews |
Monday, 24 June 2019, 12:00 AM |
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Instructive documents |
Monday, 24 June 2019, 12:00 AM |
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eBooks |
Monday, 24 June 2019, 12:00 AM |
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| WEEK 1. Understanding Territorial Marketing & Industry Attraction |
W1 Video - lecture: Introduction to Digital Territorial Marketing (video file, MP4, 2m30s) |
Monday, 4 February 2019, 12:00 AM |
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W1 Assignment (guided research) |
Wednesday, 10 April 2019, 12:00 AM |
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W1 Q & A Session |
Monday, 4 February 2019, 12:00 AM |
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| WEEK 2. Profiling business you want to attract to the región |
W2 Video - lecture: Profiling business you want to attract (video file MP4, 8m20s) |
Monday, 4 February 2019, 12:00 AM |
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W2 Assignment (guided research) |
Monday, 4 February 2019, 12:00 AM |
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W2 Q & A Session |
Monday, 4 February 2019, 12:00 AM |
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W2 Exercise |
Monday, 4 February 2019, 12:00 AM |
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| WEEK 3. Market intelligence in digital era, building your community market proposition |
W3.1 Video - lecture: Market intelligence (video file, MP4, 12m17s) |
Tuesday, 23 April 2019, 12:00 AM |
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W3.2 Case Study: NOLABA Intro (video file MP4, 4m41s) |
Wednesday, 24 April 2019, 12:00 AM |
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W3.3 Case Study: NOLABA Business Profiling & Market Intelligence (video file MP4, 7m33s) |
Wednesday, 6 February 2019, 12:00 AM |
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W3 Assignment (guided research) |
Wednesday, 10 April 2019, 12:00 AM |
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W3 Q & A Session |
Wednesday, 10 April 2019, 12:00 AM |
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W3 Exercise |
Wednesday, 10 April 2019, 12:00 AM |
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| WEEK 4. Community branding and marketing |
W4.1. Video - lecture: Community Marketing Plan (video file MP4, 8m27s) |
Wednesday, 24 April 2019, 12:00 AM |
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W4.2. Video - lecture: Community Marketing Based on Vision (video file MP4, 2m03s) |
Wednesday, 24 April 2019, 12:00 AM |
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W4.3. Video - lecture: Community Marketing Brand (video file MP4, 11m06s) |
Wednesday, 24 April 2019, 12:00 AM |
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W4.4. Video - lecture: Key Stakeholders in Community Marketing (video file MP4, 6m51s) |
Thursday, 25 April 2019, 12:00 AM |
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W4.5. Case Study: NOLABA Community Marketing & Branding (video file MP4, 5m51s) |
Wednesday, 24 April 2019, 12:00 AM |
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W4 Q & A Session |
Wednesday, 10 April 2019, 12:00 AM |
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| WEEK 5. Community marketing and social media |
W5.1. Video - lecture: Digital Marketing Landscape (video file, MP4, 3m37s) |
Thursday, 25 April 2019, 12:00 AM |
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W5.2. Video - lecture: Components of a World Class Digital Approach (video file, MP4, 21m10s) |
Thursday, 25 April 2019, 12:00 AM |
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W5 Assignment (guided research and analysis) |
Thursday, 11 April 2019, 12:00 AM |
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| WEEK 6. Instruments for improving community attractiveness and marketing |
W6.1. Video - lecture: Economic Development Organization EDO (video file, MP4, 7m55s) |
Thursday, 25 April 2019, 12:00 AM |
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W6.2. Video - lecture: FDI Strategy and Investment (video file, MP4, 6m28s) |
Thursday, 25 April 2019, 12:00 AM |
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W6.3. Video - lecture: Strategy Monitoring & Metrics (video file, MP4, 6m47s) |
Thursday, 25 April 2019, 12:00 AM |
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W6.4. Case Study: Instruments for Attractiveness, Louisiana Workforce Development Program as a Tool for Industry Attraction (video file, MP4, 3m20s) |
Thursday, 25 April 2019, 12:00 AM |
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W6.5. Case Study: Instruments for Attractiveness, Business Services as Tools for Industry Attraction (video file, MP4, 2m50s) |
Thursday, 25 April 2019, 12:00 AM |
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W6.6. Case Study: Instruments for Attractiveness, Fiscal Incentives as Tools for Industry Attraction (video file, MP4, 3m33s) |
Thursday, 25 April 2019, 12:00 AM |
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W6.7. Case Study: Instruments for Attractiveness, NOLABA Ambassadorship Program as a Tool for Talent & Business Attraction |
Thursday, 25 April 2019, 12:00 AM |
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W6 Assignment (guided research and comparative analysis) |
Thursday, 11 April 2019, 12:00 AM |
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